Blue Star Limited – 75th Anniversary Campaign
Creative Brief: To create one simple, yet integrated visual to bring in 75 glorious years for Blue Star. One of the important aspect was to encompass varied technical business interest like MEP ( Mechanical, Engineering, Plumbing), Air Conditioning etc under one simple numeric depicting 75 glorious years.
The agency FCB Interface approached us to bring this task to life. We followed a methodical approach married right skills and started with a digital sketch using *Adobe tools*, once approved, we started compositing images and creating most with help from the talented CGI team using *Autodesk tools* and of course a brilliant support and guidance from the skilled Interface team ( Asawari, Ashu, Pintu Bishnoi). Our long hours of effort is a small tribute to the glorious 75 brilliant years of Blue Star.
The agency FCB Interface approached us to bring this task to life. We followed a methodical approach married right skills and started with a digital sketch using *Adobe tools*, once approved, we started compositing images and creating most with help from the talented CGI team using *Autodesk tools* and of course a brilliant support and guidance from the skilled Interface team ( Asawari, Ashu, Pintu Bishnoi). Our long hours of effort is a small tribute to the glorious 75 brilliant years of Blue Star.
CREDITS
Client - Blue Star Limited
Agency - FCB Interface, Mumbai
Production Leads - Subak Patwardhan & Shekhar Doshi
CGI Lead - Subak Patwardhan
CGI Artists - Manish Kumar, Ninad Gawde & Subak Patwardhan
Creative Retouching Artists - Sunil Tank, Vijay Namaye, Nilesh Thale & Santosh Rane
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