A HEXTRAORDINARY CGI & RETOUCH FOR TATA HEXA
Riding on the success of Tata Motor's Tiago India launch campaign along with the resounding nationwide appreciation of Tiago 360 VR experience, Tata along with FCB Ulka approached us with the task of creating all the still imagery for their latest upcoming launch of their new vehicle - the Tata Hexa. This project demanded our proven prowess over CGI imagery and image retouching, and FCB trusted us to deliver quality and precision - our "Craving Digital" promise.
Our talented team in India got to creating these assets, right from scratch. In-house CGI artist Subak Patwardhan developed the car model (exterior & interior) in CGI.
Once the modelling was completed to perfection, our in-house retouch artists Sunil Tank, Amit Ghadi, Mohammed Hazarudin, & Prashant Sonawane worked their skilled and experienced flair into bringing these images to life.
These vibrant and crisp images, in all their high detail, have been used for the vehicle's nationwide launch to support both ATL & BTL promotion activities. Along with OOH, Print, Digital and Social Media, these images are also utilised in the vehicle brochure, available now in all Tata Motors showrooms across India.
You can check out all the images which were created for this project, below:
To view more of our Automotive portfolio, click here.
CREDITS
Client: Tata Motors India
Agency: FCB Ulka
CGI Lead Artist: Craving Digital - Subak Patwardhan
CGI Artists: Craving Digital - Derek Dsouza, Siben Mondal
Retouchers: Craving Digital - Sunil Tank, Vasudev Ghadi, Prashant Sonawane, Vijay Namaye, Mohammed Hazarudin
Production: Craving Digital- Akshay Bhosle
Account Manager: Craving Digital - Sushmita Bhattacharya